If you’ve ever wanted a truly unique way to honor a veteran or military hero in your life, this might be it.
Brad Keselowski’s Checkered Flag Foundation has officially announced the return of its Tribute to Veterans program, presented by BuildSubmarines.com—and it’s continuing to gain momentum. Now in its eighth year overall (and fifth alongside RFK Racing), the program blends patriotism with the high-energy world of NASCAR in a way that’s both meaningful and memorable.
At the center of it all is Keselowski’s No. 6 Ford Mustang, which will once again feature a special tribute paint scheme—covered in the names of heroes from across the country.
A Personal Way to Say “Thank You”
Starting March 30, 2026, friends and family members can submit the name of a veteran, active-duty service member, military spouse, caregiver, or first responder to be featured directly on the car.
Those names will be displayed during the NASCAR Cup Series race at Darlington Raceway on September 6, 2026—a track known for its history, grit, and significance in the sport.
Each name isn’t just text on a car—it represents a story. A sacrifice. A legacy.
More Than a Tribute
What makes this program stand out is that it goes beyond recognition. It also supports a larger mission.
Submissions are $125 per honoree, with proceeds benefiting the Checkered Flag Foundation’s work to support veterans, active-duty military members, first responders, and their families.
Participants don’t just get the honor of seeing their hero recognized on race day—they’ll also receive:
- A personalized certificate
- A commemorative gift following race weekend
How to Participate
If there’s someone in your life whose service deserves to be recognized, this is a powerful way to do it.
Submissions are open now and will be accepted through July 13, 2026. Once submitted, your hero’s name will become part of a national tribute seen by thousands at the track—and many more watching from home.
A Tribute That Travels Far
Programs like this are a reminder that honoring service doesn’t have to be limited to ceremonies or holidays. Sometimes, it shows up in unexpected places—like the side of a race car speeding down the track.
And for the families and individuals represented, that moment can mean everything.
Read more articles for the Veteran Community here.
