After completing their service with the U.S. Army National Guard, Jessie and Jennifer Wine shifted from their civilian careers into the world of franchise entrepreneurship. Throughout their journey, they learned that the skills they gained in the military presented their own unique set of advantages and challenges throughout their transition. U.S. Veterans Magazine sat down with the couple to discuss their transition from the National Guard to business ownership.
What led each of you to join the U.S. Army National Guard?
Jennifer: During my senior year of high school, a close friend decided to enlist in the Army, sparking my interest in joining. At the request of my mom, I opted to delay enlistment until after completing one year of college. After participating in a drill weekend with the Army National Guard during my second semester, that experience solidified my decision. On April 24, 2001, I officially became a part of the Army National Guard as a 91W/68W Combat Medic with the 38th MP Company in Indianapolis, Indiana and served for a total of 12 years.
Jessie: My decision to join the U.S. Army National Guard was deeply influenced by the events of September 11, 2001. Witnessing the tragic events unfold during my sophomore year in high school stirred a profound sense of duty and purpose within me. I felt a calling to serve my country and stand in defense of the freedoms we hold dear. Inspired by the bravery and sacrifice of those who responded to the call of duty, I made the commitment to enlist immediately after graduating from high school.
How did you decide that owning a PuroClean franchise was right for you?
Jessie: Deciding to own a PuroClean franchise was a culmination of careful consideration, alignment of values and a gut feeling that I was destined for this path. After exploring various opportunities and weighing the pros and cons of entrepreneurship, I was drawn to PuroClean’s unwavering commitment to veterans and their exemplary track record in the restoration industry.
Visiting the headquarters and interacting with the team further solidified my conviction that PuroClean was the right fit for me. The integrity, professionalism and dedication exhibited by the PuroClean family resonated deeply with my own principles and aspirations. It was clear to me that this partnership was more than just a business venture; it was an opportunity to make a meaningful impact in people’s lives while building a successful enterprise.
Jennifer: PuroClean was the first franchise that made me feel a part of the team. The acceptance I felt reminded me of the camaraderie I had when I was in the service. No matter who you are, where you came from, or your background, we were all brothers and sisters from the moment we met in the military.
What was the toughest part about transitioning from the military to becoming business owners?
Jennifer: I think the most difficult part was transitioning from a stable, salaried position in the military to the uncertainty and financial risk inherent in entrepreneurship. Building a successful business often involved facing setbacks, taking calculated risks and persevering through periods of uncertainty, which felt unfamiliar after the security of military life. In the military, I was accustomed to a structured hierarchy, clear chains of command and well-defined procedures for decision-making. However, transitioning to the entrepreneurial environment required me to embrace flexibility, adaptability and independent initiative, which was a significant adjustment.
While my military training provided me with valuable leadership and management skills, I realized there were gaps in my knowledge or experience related to business operations, such as marketing, finance and human resources. Navigating these areas and learning to wear multiple hats as a business owner has been daunting at times.
Jessie: Transitioning from a role where tasks and objectives are clearly defined to the multifaceted responsibilities of business ownership required a significant adjustment. The mission is paramount in the military, and teamwork is essential to achieving objectives. As a business owner, I had to learn to wear multiple hats, juggling everything from strategic planning and financial management to marketing and customer service.
Jennifer: Overall, while the transition from the military to becoming a business owner presented numerous challenges, it also provided me with an opportunity for personal and professional growth. With determination, resilience and a willingness to learn, I was able to leverage my military experience to succeed in entrepreneurship.
What military experiences and/or characteristics do you draw from in running your business day-to-day?
Jennifer: The military has equipped me with invaluable leadership skills, emphasizing the importance of clear communication, strategic decision-making and fostering a cohesive team. These attributes are directly applicable to managing and leading a successful business. The ability to inspire and motivate a team, delegate responsibilities and maintain a unified vision are key elements that my military service has ingrained in my approach to business ownership. My military background has provided me with a unique perspective on leadership, teamwork and resilience, which serve as foundational pillars for success in the business world.
Jessie: Drawing from my military experience, I’ve learned the importance of preparation and adaptability. These traits are equally essential in the field of Emergency Restoration, where readiness and flexibility are paramount, and preparation and training are critical to our success in this industry. The core principles instilled by the Army—loyalty, duty, respect, selfless service, honor, integrity and personal courage—have become the guiding force in both my personal and professional life. These principles inform my everyday decisions and actions as a business owner, where every choice carries consequences.
While it’s impossible to anticipate all the outcomes of our decisions, the foundation of values and principles cultivated in the military equips me with the resilience and determination needed to navigate the challenges of entrepreneurship. My military service has not only shaped who I am today but has also provided me with the tools and mindset necessary to succeed as a veteran-owned business.
Is there anything else that you would like to mention or include?
Jessie: My advice for fellow veterans considering an entrepreneurial venture is that there is no substitute for hard work, determination and the willingness to outwork your competitors. If you’re a veteran, you have already proven to possess the qualities required for success. America was built by strong leaders, so don’t be afraid to pick up the torch and soldier on. Owning your own business is a symbol of freedom, and you fought for that right, so own it and make your mark. You can be an inspiration to your family and friends. Don’t forget to enjoy the journey along the way.
The journey of entrepreneurship, particularly as a franchise business owner, is not without its ups and downs. While there have been challenges and obstacles along the way, each setback has been met with resilience, determination and a commitment to continuous improvement.
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