Super Bowl Sunday isn’t just about the football — it’s a full cultural moment packed with can’t-miss commercials, celebrity appearances, and a halftime performance that gets everyone talking.
🎤 Halftime Show Headliner
This year’s Super Bowl LX (60) halftime show has already made headlines:
- Bad Bunny — the Puerto Rican superstar of reggaeton and Latin trap — will headline the Apple Music Super Bowl halftime show on February 8, 2026 at Levi’s Stadium in Santa Clara, California.
This marks a historic moment: Bad Bunny is the first solo Latin artist to lead the Super Bowl halftime show, bringing huge global interest and diverse audience appeal.
The performance is sponsored by Apple Music as part of its ongoing Super Bowl partnership.
Fans are already buzzing about what the setlist might include — and whether surprise guests will join him on stage.
📺 Who’s Advertising During the Game?
Super Bowl commercials are as big a part of the event as the kickoff — brands spend millions on creative, star-powered campaigns. Here’s a look at some of the confirmed advertisers for Super Bowl 60:
🍔 Classic & New Players
- Raisin Bran (Kellogg’s) — making its first-ever Super Bowl appearance with a humorous campaign about fiber and “game day feelings.”
Instacart — returning after its debut, bringing a bigger and bolder ad to the Big Game.
Uber Eats — back for another year of star-studded messaging and on-site activations.
PepsiCo Brands — including Pepsi Zero Sugar, Lay’s, and Poppi (the prebiotic soda), all confirmed to air ads.
Pringles — one of the longest-running Super Bowl advertisers, returning with its playful “Once You Pop…” creative.
He Gets Us — the emotional campaign focused on connection and empathy returns for its fourth year.
TurboTax — back for its 13th straight Super Bowl slot, once again tying into the tax season mindset.
Dove — continuing its body confidence messaging with another purpose-driven spot.
Bosch — the tech and engineering brand returns following its 2025 debut.
Homes.com — another returning name aiming to make home hunting part of football Sunday conversation.
RITZ Crackers — building on multi-year Super Bowl exposure with its quirky, salty charm.
Liquid I.V. — making its Super Bowl advertising debut with a hydration-themed spot.
Manscaped — also new to the Super Bowl with its biggest national marketing push yet.
…and that’s just the early list — more brands are likely to announce their Big Game spots as February approaches.
🍿 Why It’s a Conversation Starter
Super Bowl ads are unlike any other TV commercials — they’re events unto themselves. People watch them for:
- Funny moments and celebrity cameos
- Teaser trailers or reveal storytelling
- Viral online moments before the game even starts
Meanwhile, the halftime performance turns the stadium — and millions watching at home — into a concert stage with one of the year’s biggest artists.
