Women Leaders at Bloomberg From Around the World Share Their Career Experiences

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collage of professional women

With offices around the world, Bloomberg provides its employees with opportunities to hone their skills and expertise, progress to new roles, take on stretch assignments, and gain valuable insights through their work.


Below, a few of our female leaders share their career experiences, including working in different offices, experiencing new cultures, building support networks, and their advice on how to progress, professionally and personally.

 

Rieko Tada

Pictured top left
Data training & development
Dubai

What has helped you get to where you are today in your career?

I am very fortunate to have had the opportunity to work at multiple offices in different business units and meet amazing colleagues and managers who support me. Most pivotal was probably the move from the Tokyo office to New York as a team leader. The office and business size, language, and lifestyle are so different. I had to learn and adapt. Managers and colleagues in New York welcomed and helped me; colleagues in Tokyo connected me to their networks so that I could build new relationships with people in the US office.

What piece of advice would you give to others?

Always be curious. Don’t hesitate to reach out to people you can build connections with and learn from. This year, I’ve taken on a new role, joining the Data Training and Development team in Dubai. When I was in Japan, I never imagined living in Dubai, but new opportunities always come up, as long as we are inquisitive and never stop learning.

We work on purpose. Come find yours.

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Yinka Ibukun

Pictured top middle
West Africa bureau chief
Accra, Ghana

What has helped you get to where you are today in your career?

Seeking out feedback. Most people find it difficult to give candid feedback, so it helps to show that you’re open to it. Also, training your ear to sift out emotions and other distractions and extracting information you can actually use will help you become a better professional, and person. Both my best managers and closest friends have been people who give helpful feedback. I think that’s a gift.

What piece of advice would you give to others?

I definitely have my community: people who I trust to have my back and who can rely on me to do the same. That comes from investing in relationships over time. So, when you make a strong connection with someone, don’t take that for granted. Build your community.

Andrea Jaramillo

Bureau chief
Pictured top right
Bogota, Colombia

What has helped you get to where you are today in your career?

I can’t stress enough how important teamwork is in what we do. Throughout my years at Bloomberg, I’ve had the opportunity to work with a lot of amazing people across different countries and cultures. With each role, you develop new skills and learn from those around you. So even when things feel difficult and challenging, just know you’ll come out stronger on the other side!

What piece of advice would you give to others?

Be open to taking on new challenges. Bloomberg is an exciting place to work, one where you know you can’t get too comfortable in one spot because things change and you might find yourself taking on a different role, or one in a different office, country or continent. In an ever-moving world, we constantly need to reinvent ourselves and learn along the way.

Carolina Millan

Pictured bottom left
Bureau chief
Buenos Aires, Argentina

What has helped you get to where you are today in your career?

I started as an intern in 2015 in New York and in September of that year I moved to Argentina to cover markets, first with a focus on bonds, and later dedicating more time to publicly-traded companies. Since 2019, I’ve overseen Bloomberg’s coverage of Argentina, Uruguay and Paraguay, managing a team of six talented journalists who routinely break news on the biggest stories in the country.

When I look back to things that helped me advance in my career, I think about the importance of being open to new projects and opportunities and putting my hand up to participate. Bloomberg is a very fast-paced environment, where priorities and internal structures change every few years, and it’s important to be flexible and find ways to contribute to the latest projects. In my case, that has meant everything from jumping to cover regional conferences, moderating panel events, doing live radio and TV hits for Bloomberg shows, developing local Spanish-language coverage, and delving into new key coverage areas, like start-ups.

I also feel grateful to my managers and mentors, who encouraged me to get involved with projects beyond my comfort zone, take on different responsibilities, and consider the jump into a management role.

Merry Zhang

Pictured bottom left
Head of China Market Specialists
Shanghai

What has helped you get to where you are today in your career?

Not shying away from challenges. In my career, I’ve needed to face gaps and problems beyond my primary responsibilities many times. And, while I might not be the expert to solve a problem, I never shy away from it. As long as a challenge is crucial to the business, I always speak up, take full ownership, and move forward to solve it.

What piece of advice would you give to others?

See changes as opportunities. At Bloomberg, changes happen daily. Market, product, even team structure are constantly evolving.  I have seen people react negatively to changes, but the ones who can turn changes into opportunities are always rewarded at the end.

Alyssa McDonald

Pictured bottom middle
Executive editor, Bloomberg News
Sydney

What has helped you get to where you are today in your career?

A mixture of good luck and hard work. I’m very fortunate to have had supportive bosses throughout my career, who have repeatedly encouraged me to take on new and bigger projects (and helped me find ways to get them done).

For my part, I’ve tried to repay that good will by saying yes to opportunities when they’re offered and then being diligent about getting those things done.

What piece of advice would you give to others?

When you’re looking to change something about your job – whether it’s a new role or a move to a different bureau, you should think about what’s in it for your manager. Or the person you want to be your next manager. The more you can explain how they’ll benefit by giving you what you want, the more likely you are to get it.

Click here to read the full article on Bloomberg.

Veterans at Bloomberg Bring Their Values and Skills to the Workplace

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Samuel Etienne in uniform smiling

Service doesn’t stop at the military; it extends into the civilian world. But the transition from military to civilian life can be challenging. Matching veterans’ strengths with employers’ needs fosters growth, understanding and success for all.

At Bloomberg, we respect and admire our employees’ service and appreciate that our own values – like innovation, collaboration, and doing the right thing – are equally recognized within the military and veteran community.

Here, members of our military & veterans community share how they have transferred their values and skills to the workplace:

 

 

Samuel Etienne

Royal Artillery Officer, British Army / Reporter and Associate Producer, Bloomberg News

Which values and skills from the military have been useful as a Bloomberg employee? 

Adapt and overcome. I used the problem-solving tools and mindset required to quickly adapt to new situations and formulate plans to overcome challenges to great length during the newsroom rotator program; I would change jobs every three months for a year and have to learn new working processes, jargon, and skills within a short time frame in order to add value promptly.

 

Jamilla Smith

Jamilla Smith

Operations Sergeant, Army Reserves / HBCU Diversity Recruiter

Which values and skills from the military have been useful as a Bloomberg employee?

The values & skills I gained from the military are leadership, integrity, attention to detail, resourcefulness, teamwork, and adaptability. They’ve been useful in my role as a Diversity Recruiter because I have to use attention to detail when I engage with my schools, candidates, and stakeholders. I have to be adaptable as things change at Bloomberg and in the recruitment space, and must be resourceful to try resolving things as much as I can with the resources I have, while collaborating with my team to get the “mission” job done.

 

Matthew Fell

Matthew Fell

Officer, Royal Engineers / COO, D&I function

Which values and skills from the military have been useful as a Bloomberg employee?

The values I have found most useful are selfless commitment and respect for others. Integrity is very high up there as well. They are three of the six values that are instilled in us as members of the British Army. In terms of skills, good communication is key in any walk of life and being able to communicate well is critical to being able to get projects and tasks completed successfully at Bloomberg.

 

Gabriel Sanchez

Gabriel Sanchez

Corporal (meritorious), Legal Services Specialist, United States Marine Corps / Earnings Specialist, Breaking News

Which values and skills from the military have been useful as a Bloomberg employee?

“Grow where you’re planted.” One does not make many choices about where they are or what they do in the military. The reminder to be content with what one has, while working with what’s at hand to strive for more, is often useful.

Click here to read the full article on Bloomberg.

Great Jobs for Veterans You May Not Have Considered

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air traffic controller looking out tower wimndow with headphones on

Law enforcement, IT management and the medical field are all career fields that you’ve been told are great for veterans. And while these jobs are fantastic for transitioning veterans in almost every way, they are far from the only options veterans can pursue in their post-military life. Suppose you’re looking for a career different from the “veteran norm” while still providing job security and reasonable salaries. In that case, one of these unique career profiles might be for you:

Dental Hygienist

Job Description: Dental hygienists examine patients for signs of oral diseases, such as gingivitis, and provide preventive care, including oral hygiene.

They also educate patients about oral health. Their job tasks usually include teeth cleaning, taking x-rays, assessing oral health and documenting patient care.

Desired Skillset:

  • Critical thinking
  • Communication
  • Problem-solving skills
  • Dexterity

Education: Dental hygienists typically need an associate degree in dental hygiene; they may also get a bachelor’s degree. Programs usually take three years to complete and offer laboratory, clinical and classroom instruction. Areas of study include anatomy, medical ethics and periodontics — the study of gum disease.

Annual Salary: $77,810

Air Traffic Controller

Job Description: Air traffic controllers coordinate the movement of aircraft to maintain safe distances between them. They manage the flow of aircraft into and out of the airport airspace, guide pilots during takeoff and landing and monitor aircraft as they travel through the skies.

Desired Skillset:

  • Communication
  • Multi-tasking
  • Decision-making skills
  • Math proficiency

Education: Candidates who want to become air traffic controllers typically need an associate or bachelor’s degree, often from an AT-CTI program. Bachelor’s degree fields vary; examples include transportation, business or engineering. Other candidates must have three years of progressively responsible work experience, have completed four years of college or have a combination of both.

Annual Salary: $129,750

School Principal

Job Description: Elementary, middle and high school principals oversee all school operations, including daily activities. They coordinate curriculums, manage staff and provide students with a safe and productive learning environment. In public schools, principals also implement standards and programs set by the school district and state and federal regulations. They evaluate and prepare reports based on these standards by assessing their school’s student achievement and teacher performance.

Desired Skillset:

  • Interpersonal skills
  • Leadership
  • Problem-solving skills
  • Communication

Education: Principals typically need a master’s degree in education leadership or education administration. These master’s degree programs teach prospective principals how to manage staff, create budgets, set goals and work with parents and the community. Principals also need teaching experience.

Annual Salary: $98,870

Wind Turbine Technician

Job Description: Wind turbine service technicians, also known as windtechs, install, maintain and repair wind turbines. They are usually responsible for inspecting wind turbine towers’ exterior and physical integrity, performing maintenance and repairs and collecting turbine data.

Desired Skillset:

  • Physical strength
  • Physical stamina
  • Troubleshooting skills
  • Detail-oriented

Education: Most windtechs learn their trade by attending technical schools or community colleges, where they typically complete certificates in wind energy technology. However, some workers choose to earn an associate degree. Windtechs usually acquire knowledge in mechanical systems, computers, electrical and hydraulic maintenance, first aid, rescue and safety and CPR.

Annual Salary: $56,260

Railroad Workers

Job Description: Railroad workers ensure that passenger and freight trains run on time and travel safely. Some workers drive trains, some coordinate the activities of the trains and others operate signals and switches in the rail yard.

Desired Skillset:

  • Customer-service skills
  • Hearing and visual ability
  • Hand-eye coordination
  • Leadership skills

Education: Rail companies typically require workers to have a high school diploma or equivalent. However, employers may prefer to hire workers with postsecondary education, such as coursework, a certificate, or an associate or bachelor’s degree. Locomotive engineers and conductors must be certified by the Federal Railroad Administration (FRA).

Annual Salary: $64,150

Sources: U.S. Bureau of Labor Statistics, Trade-schools.net

A Letter From the Editor–What’s Your Legacy?

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Retired Marine Paul Masi pauses by the name of his high school classmate, Robert Zwerlein.

By Danielle Jackola

As we honor the 40th anniversary of the Vietnam Veterans Memorial, I had the privilege of speaking with Jan Scruggs and learning about “The Story Behind the Wall” (page 12). Our conversation prompted some introspection, and I considered my legacy.

As a MilSpouse, I have dedicated my time and treasure to serve our military and military families. My husband retired five years ago. I have continued as a mentor and volunteer by connecting veterans and their spouses to employment opportunities.

There are many ways people are called to a life of service.

In our Veterans Day issue, we celebrate you and commend your service to our country. Many of you continue to serve our military, veteran organizations and your communities in various capacities, working to improve the world.

As The King of Rock ‘n’ Roll, Elvis Presley has had an enduring impact on music and his fans. When Presley was drafted into the Army in 1957, he was eager to prove to naysayers that he could make it as a Soldier. He was “proud of his service” and continues to be the most famous veteran. In our cover story, we reflect on Presley’s time in the Army on page 86 and recognize other “Famous Veterans Throughout History” on page 64.

In this issue, we share Hot Jobs on page 10 for those seeking employment or a career change. For business owners taking the “First Steps on the Road to Certification” to expand their business, visit page 60 to get started. The “PACT Act Passed,” and we share everything you need to know on page 126, including how to file a claim.

On Veterans Day and throughout the year, U.S. Veterans Magazine honors you. We stand in gratitude for your commitment, bravery and the sacrifices you have made in service to our country.

— Danielle Jackola
Editor, U.S. Veterans Magazine
Sr. Manager of Veteran Affairs

Image caption: Retired Marine Paul Masi pauses by the name of his high school classmate, Robert Zwerlein.
Photo credit: Tom Williams/Cq-Roll Call, Inc. Via Getty Images

The Dos and Don’ts of Veteran Interviews

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professional woman seated behind monitor extending her hand

Many civilian employers have admitted challenges when it comes to evaluating a veteran during a job interview. This is often because veterans have difficulty explaining how their military experience relates to the needs of the civilian employer. Additionally, while veterans will be quick to praise their team or unit, they are typically not self-boastful in interviews, so civilian employers can often feel like veteran candidates are not “selling themselves.”

It is important to keep in mind that the concept of professional presentation is often different for former military personnel than for civilians. Military personnel (particularly those recently separated/discharged from military service) will often present themselves with eyes forward, back straight and using “Sir” and “Ma’am” vocabulary (often without much smiling). This behavior may be misperceived as cold, distant, unapproachable or demonstrating a lack of social skills. While this is generally not the case, these perceptions have caused many service members to be discarded early in the interview process.

Employers should recognize that former military personnel may need permission to “speak freely” to create a comfort level where they can appear in the most positive light. Hiring managers should be encouraged to be patient with these candidates and to “dig deep” with follow up questions to find qualities that are not apparent at first glance. It is worth remembering that veteran candidates, unlike many civilian candidates, may not be accustomed to interviewing and may require a little latitude.

Know What You Can and Should Not Ask During an Interview

First and foremost, interviewing a veteran or wounded warrior is no different than interviewing any other candidate. It is important to ask all questions of all candidates, without exception. A good interviewing practice is to ask all candidates the following question: “Have you read the job description? Yes or no — can you, with or without a reasonable accommodation, perform the essential functions of the job?” You are not asking the candidate to disclose whether or not they have a disability but are ensuring they can perform the essential functions of the job. In addition, you make it clear that as an employer you understand this process and are not likely to discriminate due to disability.

Great questions to ask veterans can include:

  • What is in the job description that interests you most?
  • Can you, with or without a reasonable accommodation, perform the essential functions of the job?
  • What type of training and education did you receive in the military?
  • Were you involved in the day-to-day management of people or supplies?

Questions you should NEVER ask veterans include:

  • What type of discharge did you receive?
  • Are you to be called up for duty anytime soon?
  • Did you experience any combat operations?
  • How could you leave your family while you were deployed?
  • Have you ever killed anyone?
  • Do you have post-traumatic stress disorder?

Making a Decision

If you feel like the veteran you interviewed for the position is simply not the right fit, you shouldn’t feel obligated to hire a veteran just because they are veteran. However, you do need to take special factors into consideration when it comes to making a final decision on whether you should hire a veteran:

  • Did the veteran progress throughout his/her military career?
  • Identify the strengths such as leadership, accountability and team building
  • Look for compatibility — did the veteran match their military skills with the position?
  • Remember veterans have a myriad of soft skills, like leadership and flexibility
  • Veterans possess skills that can make them some of your best employees

Make sure that whatever your decision for hiring, that you hire the veteran because they are the best candidate. In the end, it will be the most beneficial to the employer and employee alike.

Sources: Obama White House Archives, Department of Veteran Services Ohio

Taking the Initial Steps to Certification

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Successful businessman clarifying provisions of contract with business partner, discussing terms of agreement, explaining strategy or financial plan

By Natalie Rodgers

If you’re a business owner, then you may already be aware of the basics of Veteran-Owned (VOBE) and Service-Disabled Veteran-Owned (SDVOBE) business certifications. But going through the process to actually obtain the certification can be daunting, especially when considering the paperwork and fees that often go into the process. However, even if your business is thriving by your standards, earning your certification can take your business to new heights. Some of the benefits that certification can bring to your business include:

Funding Opportunities

Money is helpful no matter what kind of business you run, and certification opens the doors to funding opportunities that other businesses can’t access. Every year the government puts aside 23 percent of all of their contracts for small businesses, with 3 percent of that total going specifically towards VOBE and SDVOBE businesses. However, to be eligible to compete for these funds, you have to be a VOBE or SDVOBE certified business. Depending on the network you use to earn your certification, you may also become eligible for other funding opportunities through your certifier.

Corporate Partnerships

Businesses work with other companies all the time, but what a lot of people don’t know is that big name, Fortune 500 companies are often looking to work with minority, women and veteran-owned businesses to increase their supplier diversity efforts. To find these small businesses, these companies go directly to small business certifiers like NAVOBA, the SBA and the VA. When you become VOBE or SDVOBE certified, you will be given access to networking opportunities that could gain you a deal with some of the biggest businesses in the country. These kinds of partnerships can lead to an increase of sales and publicity. Some of the top corporations who have dedicated their efforts to work with veteran-owned businesses include USAA, JPMorgan, FedEx, Lowe’s, T-Mobile, Hilton, Ford and many more.

Resources Galore

Even if you aren’t looking for government funding or corporate partnerships, certification can still benefit your business in tremendous ways. By becoming certified, you gain access to courses, classes, conferences and networking opportunities that can help you grow your business in every aspect. Through whichever certifier you choose, you can learn the best methods of filing your business taxes, handling payroll, marketing your brands, working with social media and so much more.

Veteran Connections

Being certified not only allows you to connect with big-name companies but to other veteran-owned businesses and the customers that support them. When you become certified, you have the perfect platform for connecting with other veterans on their entrepreneurial journey. This can lead to potential business partnerships, mentoring opportunities or even just friendships with other veterans.

So How Do I Get Started?

If the benefits of becoming certified are enticing, but you’re feeling overwhelmed by what may be required of you, remember that you are not alone. If hundreds of veteran-owned businesses across the country can become certified, then you can too. To simplify the process, start with our preparation guide.

  1. Choose the certification that’s right for you. This will depend on your business and your needs.

For those interested in federal contracts, try:

  • The Department of Veterans Affairs: vetbiz.va.gov/vip

For those interested in private contracts, try:

  • National Veteran-Owned Business Association (NaVOBA): apps.adaptone.com/navoba
  • National Veteran Business Development Council (NVBDC): nvbdc.org/certification-landing-page
  1. Gather your documents. The kinds of documents you need will depend on your specific program, but just about any certifier you choose will need the following:
  • Government issued ID
  • Your resume
  • Past tax returns
  • Articles of organization or incorporation
  • Operating agreement
  • Your DD214
  • Payroll information
  • VA Disability Documentation (SDVOSB certification)
  1. Utilize your certifying organization’s contacts. If you run into any trouble during the application process or just need clarity on what to do next, feel free to reach out to your organization via the email or telephone number provided on their website. They are willing to assist and want to help you get your certification.

 

Sources: NaVOBA, US Chamber, Fulton Bank, Veteran Owned Business Round Table, Indeed

The NMSDC Equity Honors 2023–Applications Now Open

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gold cup winner on bokeh background, 3D illustration

The National Minority Supplier Development Council (NMSDC) Equity Honors awards are presented to corporate chief officers who have been recognized by their peers as the true leaders at the vanguard of economic equity and minority business integration.

Submit an application for your CEO, COO, CFO, CIO, CMO, CDO, and CPO of the Year. All applications* must be started** by Dec. 20 to be considered.

Submit Application Here!

*Qualified applications submitted for The Equity Honors in 2022 have been cloned for consideration for the 2023 Equity Honors. Simply log into the NMSDC Awards Portal and update your application, then submit. Previous winners of The Equity Honors are ineligible to apply again for a minimum of 3 years.

**We will reopen the applications in March of 2023 to collect 2022 comparative data that will complete the application. All applications that have been started by Dec. 20 will constitute The Equity Honors Nominees for 2023 with nominees highlighted on the Forum website and invited to the 2023 Minority Business Economic Forum.

For more information about NMSDC visit, nmsdc.org

Dedicated to your success. That’s our duty to you.

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Our commitment to veterans is part of who we are. Together with our partners, we support hundreds of programs for veterans and their families.

This includes the Department of Defense Skillbridge program, which gives veterans the opportunity to gain valuable civilian work experience through specific industry training, apprenticeships or internships. Because that’s our duty to you.

Learn more at boeing.com/veterans

How to Write a Winning Civilian Resume

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writing civilian resume

Your civilian resume summarizes your background and experience and it’s likely to be the first information about you that an employer will see.

With your military service, you already have impressive skills and knowledge.

These tips will help you make a resume that will stand out.

 

 

 

 

Collect Your Assets

  •  Get a copy of your Verification of Military Experience and Training (VMET) through the Department of Defense. Your VMET will give an  overview of the skills you’ve  gained in the military.
  • Make a list of your technical skills.
    • Computer technicians, mechanics and engineers How to Write a Winning Civilian Resume have skills that can be easily converted to civilian jobs.Convert your military job training into civilian terms. For example, budgeting is a critical skill in civilian companies.
  • Make a list of your intangible skills. This list should include leadership, discipline and a strong work ethic.

Select Your Resume Style

Your resume should highlight your unique qualifications. There are different ways to organize your resume. Pick a style that highlights your strengths.

  • Chronological resume
    • Your employment history is highlighted in reverse chronological order, starting with the most recent position.
    • Include your responsibilities and accomplishments under each particular job.
  • Functional resume
    • Your skills are highlighted. Your work history and gaps are de emphasized.
    • Skills and accomplishments should be divided into specific areas of expertise.
  • Combination resume
    • Your skills earned in various jobs are highlighted using a job history format.
    • Your specific skills will form the main body of the resume, followed by a concise employment history.Include These Essential Components:
    • Contact information: In the heading, include your name, address, phone number and email address.
  • Objective or job target: In one or two lines, say what kind of job you’re looking or applying for and what makes you uniquely qualified.
  • Summary of qualifications: This is a bulleted section just below the objective in the visual center of the resume.
  • Include five or six lines highlighting the skills that qualify you for the job.
  • This will include your experience, certifications and related training.
  • Title this section Highlights of Qualifications, Summary of Skills or Summary of Experience.
  • Employment history: This will vary depending on the type of resume.
  • Education and training: List colleges, schools or military training schools you attended. You can list the school’s name and location, but not necessarily the dates.
  • Special skills: Include foreign languages, computer skills or any other relevant skills that will set you apart.Make Your Resume Unique to YouYou’ve got the basics down. Now use your resume to showcase your unique abilities and accomplishments.
  • Target your resume. Change and tailor your resume for the job you’re targeting. Learn what this employer looks for and highlight those qualities.

Translate everything into civilian terms

  • For example, replace “officer in charge” with “managed.”
  • Take out the acronyms and use terms civilians understand. For example, replace “SNOIC for 2d MarDiv G-3, planning and executing all logistics for operations conducted in our AOR” with “Supervised staff of 15 people. Planned and coordinated operations conducted by various subordinate units within our division.”
  • Include your accomplishments. Use numbers to highlight achievements, if possible. For example, “Managed budget of $100K” or “Reduced training time from 26 weeks to 24 weeks.
  • Be concise. Limit your resume to one or two pages.
  • Include volunteer experience if it’s relevant to the job. Volunteer experience can add to credibility and character.
  • Leave off unnecessary details. Don’t include marital status, height and weight or religious affiliation. Leave off salary information unless it was explicitly requested.
  • Check spelling and accuracy. Proofread your resume, ask someone else to proofread it and read your resume backward to catch typos.

Write a Cover Letter

Always send a cover letter with your resume. Your cover letter will explain why you’re interested in the position and how your skills make you the best choice for the job.

  • Get the name of the person in charge of hiring. Send your email or cover letter to them. Usually, you can just call the company and ask for their name.
  • Mention the job that you’re applying for in the first paragraph. Focus on describing how your skills and abilities can help the company.
  • Keep it to one page. Use a business-letter format.
  • Always follow up. Mention that you will call to follow up and don’t forget to do it.

Tap Into Resume Building Tools

These websites have tools to help you build your resume and translate your military 

credentials and experience into civilian skills. They reference veterans, but they’re also for active duty.

  • Veterans.gov from the U.S. Department of Labor has an online job exchange with access to employers, skills translators, resume builders, interest profilers, etc.
  • The Department of Veterans Affairs at va.gov offers an interest profiler, educational and career counseling and links to other job resources, such as support for veteran owned small businesses.

Prepare for Your Job Search Early

The earlier you can start your preparation for civilian employment, the better. The Transition Assistance Program (TAP) office on your installation can help you get started. Military OneSource also offers the Transitioning Veterans specialty consultation to further assist you in transitioning from military to civilian life.

Taking the next step in your career can be intimidating, but it’s far from impossible. You are qualified and equipped with the right tools. Go get them!

The Latinx Community’s Growing Influence

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Latina reading magazine

The United States is currently experiencing a massive demographic shift, led in large part by the nation’s Latinx population. This group is growing rapidly, quickly becoming the most culturally and economically influential community in the country.

According to the 2020 U.S. Census, the country’s Hispanic or Latinx population grew from 50.5 million in 2010 (16.3% of the U.S. population)  to 62.1 million in 2020 (18.7%). That’s an increase of 23 percent. In fact, slightly more than half (51.1%) of the total U.S. population growth between 2010 and 2020 came from growth in the country’s Latinx population.

It is no surprise then, that Latinx people have a massive effect on the U.S. economy. Their buying power is expected to reach $1.9 trillion by 2023, according to a report from Nielsen. This is up from $213 billion in 1990, marking an over 200% growth rate, more than double the growth in buying power of non-Latinx consumers.

This community’s economic influence reaches all industries, and it is critical that businesses gain a deeper understanding of Latinx culture. Doing so will allow business leadership to both better support employees and more effectively appeal to customers.

Understanding the Hypercultural Latinx individual

Among young Latinx people, there has been a rise in what is known as the “Hypercultural Latinx.”

Hypercultural Latinx people are often first-generation Americans who straddle both U.S. culture and their parents’ native Hispanic cultures. This group feels deeply connected to both aspects of their identities and has, in a sense, created their own blended, hybrid culture. As Ilse Calderon, an investor at OVO Fund, wrote on TechCrunch, a Hypercultural Latinx person is “100% Hispanic and 100% American.”

So, what do they want to buy? While Latinx people are clearly not a monolith, there are a few key trends across the community. According to research in the PwC Consumer

Intelligence Series, the Latinx population is especially enticed by new tech products. They are active on TikTok and exceedingly more likely to use WhatsApp and other social media platforms than other groups.

Nielsen also found that 45% of Latinx consumers buy from brands whose social values and causes align with theirs. This is 17% higher than the general population. Latinx people also share strong family values, as well as pride in their distinct cultural heritages. That is why organizations must engage the Latinx community and invite Latinx people to share their experiences.

It is pivotal that business leaders understand that “Latinx” is not a single streamlined culture. Rather, it is a diverse mix of traditions, nationalities, and values.

Embracing these cultural nuances is a key to understanding Latinx audiences. Organizations must consider methods to appeal to distinct Latinx groups, rather than marketing to the group as a whole.

Cultivating and advancing Latinx talent in the workplace

It isn’t only consumers that businesses should be thinking about. Latinx talent has also accounted for a massive 75% of U.S. labor force growth over the past six years, according to Nielsen. Nevertheless, only 3.8% of executive positions are held by Latinx men, and only 1.5% of are held by Latinx women.

Clearly, companies have a lot of work to do to attract and cultivate Latinx talent—and it all starts with recruitment. To ensure a diverse work force, companies must utilize culturally competent recruitment strategies that not only make new positions appealing to a variety of job seekers, but also give every applicant a fair chance.

According to an article in Hispanic Executive, understanding cultural differences can help recruiters create job descriptions that more effectively appeal to different communities. For example, the Latinx community feels a more communal sense of identity, compared to the more individualistic sense of identity in European-American culture. Recruiters should keep this in mind when thinking about what necessary skills they are highlighting for available roles.

Click here to read the complete article on Bloomberg.

Ballistic Detecting Undergarment Might Save Your Life

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Alexander Gruentzig, CEO of Legionarius talks to Army Times at AUSA about a shirt that can detect penetration injuries.

Quickly identifying and treating serious wounds is an age-old problem that’s killed countless soldiers, but it could see a solution in new technology that uses embedded sensors to detect, alert and one day treat injuries.

The Smart Shirt for Wound Detection has been tested by soldiers, airmen and special operations forces recently and could be ready for fielding in the next year, Legionarius chief operating officer and co-founder Dr. Alexander Gruentzig told Army Times.

The shirt was on display at the annual Association of the U.S. Army Meeting and Exposition Monday as one of the recent xTechSearch competition winners.

Shot Detection system being demonstrated

The government program solicits technology solutions to solve big Army problems and winners receive small business innovation grants to further their research.

“They can detect any kind of wound. The garment detects any type of penetration, anything that can cause massive hemorrhaging,” Gruentzig explained Monday. “We’re trying to decrease the time from injury to point of treatment.”

Read the full story on Army Times

 

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