The L’Oréal USA Office of Diversity & Inclusion, in partnership with VALOR (Veterans at L’Oréal USA), an employee-led resource group, Bridging The Gap, Stand Beside Them, USO, American Legion, John Jay College of Criminal Justice, and Women Veterans Interactive, welcomed 48 active duty women U.S. military personnel and veterans of the Army, Marine Corps, Navy, Air Force and Coast Guard, along with members of their families, to Have a BEAUTIFUL Day. The annual event was held at L’Oréal USA headquarters in Manhattan and featured a day of beauty services and career advice and education, including a panel discussion with employees who are veterans.
Guests received complimentary hair, makeup and manicure consultations and services offered by a team of volunteer professional stylists from the company’s Consumer Products Division Technical Center, L’Oréal Professionel, Matrix, Mizani, Redken, Pureology, Pulp Riot, L’Oréal Paris, Essie and Luxe & CPD Make-up.
Have a BEAUTIFUL Day began with registration and breakfast at the company’s nearby Terminal Stores. The service women, veterans and family members were then escorted to L’Oréal USA headquarters where they were greeted by a Marine Corps Color Guard and FDNY Bagpiper along with hundreds of L’Oréal USA employees waving miniature American flags and a rousing a capella rendition of the national anthem by L’Oréal employee Alicia Cooper.
The women were welcomed by Executive Vice-President, L’Oréal Americas Frédéric Rozé, who thanked them for their service noting that, “L’Oréal is strongly committed to hiring, retaining and advancing veterans in our company. We have many veterans working in our corporate offices, manufacturing and distribution facilities, research and innovation offices – and throughout our company.”
Carol Hamilton, Group President of Acquisitions for L’Oréal USA, said, “Today you’ll hear from a panel of veteran employees at L’Oréal who will tell you about their transition from military careers to the corporate world. I can’t emphasize enough that the skills you developed in the military can translate successfully in both the private and public sectors. The fact is that your talents are needed everywhere. At L’Oréal, we have potential careers in fields such as sales, finance, marketing and operations. We also have an initiative for positions in sales within our beauty advisor revolution program that are ideal for candidates who may be moving from one location to another. You can find more details on our website at beautyadvisor.com.”
L’Oréal USA executive Cecilia Nelson-Hurt, AVP Diversity & Inclusion, also greeted the guests and gave an overview of the day. Each guest was then escorted to a salon station for consultations and services.
Among the guests for the day were:
- VALOR panelists (veterans and L’Oreal employees) – Everett Betts, Kevin Reim, Bronco Figueroa, and Curtis Cunz;
- Mike Ferraro, President & Co-founder, Bridging The Gap; Ginger Miller President, Women Veterans Interactive and Stephanie Richmond, Founder & CEO, Stand Beside Them; and
- Keynote speaker – Jas Boothe, founder of Final Salute, a Washington, D.C.-based nonprofit committed to providing services and transitional housing to female veterans around the country as part of her commitment to “Never Leave a Fallen Comrade.”
In her address, Ms. Boothe outlined her passion for serving and was candid about the toll that her military experience, her defeat of aggressive cancer and her bout with homelessness had taken on her both physically and mentally. Dealing with and overcoming those challenges led to her establishing Final Salute, which provides services and housing that female veterans were unable to find elsewhere.
L’Oréal USA is committed to hiring veterans and “Have a BEAUTIFUL Day” is one of the strategic initiatives of the Office of Diversity & Inclusion designed to impact the workforce, workplace and marketplace. The event seeks to raise awareness of the experiences of active duty and veteran U.S. military personnel, to provide unique, direct programs to show appreciation and support for deserving families with a day of beauty, pampering and professional styling advice to make beauty accessible to them, and to offer career education.
PHOTO CAPTION: Pictured center front are Frédéric Rozé, Executive Vice-President, L’Oréal Americas and Carol Hamilton, Group President of Acquisitions for L’Oréal USA, surrounded by a Marine Corps Color Guard and FDNY Bagpiper at the opening welcome to L’Oréal USA’s Have a BEAUTIFUL Day.
About L’Oréal USA
L’Oréal USA is the largest subsidiary of the L’Oréal Group, the world’s leading beauty company. L’Oréal USA manages a portfolio of more than 30 iconic beauty brands, including Garnier, Giorgio Armani Beauty, Kérastase, Lancôme, La Roche-Posay, L’Oréal Paris and Yves Saint Laurent Beauté. L’Oréal USA also serves as the international hub for the product development and marketing strategy for L’Oréal’s 21 American brands: AcneFree, Baxter of California, Carol’s Daughter, CeraVe, Clarisonic, Dermablend, essie, IT Cosmetics, Kiehl’s, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, Pulp Riot, Pureology, Ralph Lauren Fragrances, Redken, Seed Phytonutrients, Softsheen-Carson, SkinCeuticals and Urban Decay. Generating more than $7 billion in sales annually, L’Oréal USA is committed to growth through sustainable innovation, driven by the company’s Sharing Beauty With All ambition for sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 14 states, including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington. For more information, visit www.lorealusa.com or follow us on Twitter, Facebook and Instagram @LOrealUSA.
Source: L’Oréal USA