Former Navy SEAL teams up with former Under Armour execs to found new denim brand, Revtown

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Revtown

Pittsburgh, Pa. – Revtown, a new denim brand, today launched its first collection of hand-crafted, premium jeans at revtownusa.com. Revtown Jeans are built with DECADE DENIM™, the brand’s patented fabric that is infused with four-way, dynamic stretch, and constructed with the strongest fibers in apparel design today.

“We’re thrilled to announce the launch of Revtown,” said Henry Stafford, Founder and CEO of Revtown. “With Decade Denim, we’ve created a level comfort, fit and feel that hasn’t been experienced in a pair of jeans. And we’re proud to deliver our jeans directly to the consumer for less than half the price of a typical pair of designer jeans.”

This first Revtown collection is designed for men. A women’s collection is in design for next year.

Revtown was founded by a group with extensive experience in the apparel world. Stafford and Steve Battista, Revtown’s Chief Marketing Officer, worked together for nearly a decade at Under Armour as leaders of product, and brand, respectively. Stafford was chief merchandising officer at American Eagle Outfitters before spending more than six years at Under Armour, overseeing product and all of the company’s North American business. Battista served as Under Armour’s head of brand and creative, among other leadership roles over 17 years.

The company’s founders also include Matthew Maasdam and Chris Lust. Maasdam, Revtown’s Chief Digital Officer, served 14 years as a Navy SEAL and later as the U.S. Navy’s aide to the President of the United States, before running e-commerce Operations for Under Armour. Chris Lust, founder and partner of Dock Street Capital Management and SLC Capital Management, will serve as Revtown’s CFO.

The Revtown product team boasts some of the top designers and engineers from the most innovative athletic apparel brands today, complemented by a denim manufacturing team that has made over 150 million pairs of jeans, with a combined 100 years of denim production experience.

Revtown Jeans come in two fits styles, SHARP and AUTOMATIC. Sharp jeans are fitted with a refined look, more dress than casual, yet with the flex of DECADE DENIM™. Automatic jeans are for “any guy, any time, any place.” Automatic jeans are designed to be mobile, not baggy, providing ultimate comfort without having to size up.

Revtown also offers Revtown Shirts, made from world-class Pima cotton. Revtown Shirts come in four essential styles, including Crew, V-Neck, Henley and Polo. Also available as Revtown launches are Revtown Crates, offering two pairs of jeans and any three shirts for just $210.

For your perfect pair of jeans, visit www.revtownusa.com.

About Revtown:
Launched in 2018, Revtown is a new denim brand delivering “Ridiculous Quality, & Unbelievable Fit for Half the Price.” The Brand’s signature fabric is DECADE DENIM™, constructed with a stretch yarn that provides all-over stretch and supreme comfort in a proper pair of jeans. Revtown’s headquarters are in Pittsburgh, Pa. – revtownusa.com.

Recruit a Military Spouse: Gain a Force of Nature

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Caitlin Emmons pictured sitting on side of fountain with husband and two small children

By Caitlin Emmons

Honor. Courage. Commitment. When University of California, Irvine School of Law graduate Caitlin Emmons’ husband enlisted as a United States Marine, her family put these values above all others.

Military spouses do not attend boot camp, they do not put their lives on the line, and they do not have rank. They serve in a different capacity by placing their dreams on hold, by taking care of the home front, and by holding dear the same values that their spouses pledged their lives to uphold.

From being CEO of the home to being professionals across many industries, military spouses are an incredible powerhouse of strength across our nation. For those military spouses who are in professions requiring specialized licensing, they are faced with a never-ending patchwork of rules to overcome.

For those businesses and organizations that understand this potential, they unlock a determination to serve unlike any other when they recruit military spouses into their communities.

Military spouse and public interest attorney Caitlin Emmons decided to attend law school long before she became a military spouse.

When she married her Marine, she was challenged to deeply reflect on how she could realize her dream of being a loving wife and mother and still play her part in building a more just society as a lawyer. Given her USMC spouse’s military occupational specialty and it being their home of record, Caitlin hedged her bets and took the California Bar after graduating from UCI Law.

The bets did not pay off because afterwards, she and her husband were called to North Carolina. Once she accepted that she would not be a practicing attorney in California for the foreseeable future, she tackled the next major decision to create the strongest way forward.

Taking a bar exam is prohibitively expensive, especially when you are living on a military salary. With two children under two years old, Caitlin placed family first in true military spouse tradition. In Caitlin’s case, she sought alternatives that would keep her connected to the legal community but did not require a law license. While many employers see military spouses as a countdown clock, always a few years away from the next move, Caitlin eventually landed a position as a judicial assistant for the Honorable Charles Henry, who specifically hired military spouses.

Caitlin was incredibly grateful for the position since it was unique, especially for the area they were in.

After three years in North Carolina, Caitlin’s husband received orders back to California and she immediately connected with Veterans Legal Institute (VLI).

Caitlin found herself seeking to extend her family’s service by dedicating her life to public interest law directed at lifting up Veterans in need.

Veterans Legal Institute is a free law firm that is dedicated to low income and at-risk California Veterans. It serves close to 2,000 Veterans each year and during the COVID-19 pandemic, immediately adjusted its service to accommodate Veterans virtually. Further, in line with its mission, Veterans Legal Institute is always seeking to hire Veterans and military spouses.

With a small grant from the Starcare Foundation, Veterans Legal Institute was able to secure Caitlin a part-time position so that she could pursue her passion of serving Veterans.

When asked why she pursues public interest work at Veterans Legal Institute, Caitlin states: “As a military spouse, I have seen firsthand what service can do to a person. I can testify to the pride that service members feel. Working with Veterans, I can also confirm that so many are returning home to restart their lives, forever changed by their military experience. Our nation collectively owes them a debt. Military spouses are uniquely positioned to fill the needs faced by our Veterans because of our military cultural competence. The fight to restore the honor of their service is a righteous one, and it is one I am prepared to continue with honor, courage, and commitment.”

Are you seeking to stand with our Veterans of today and tomorrow? Become a champion for public interest law. Help eradicate barriers to housing, employment, education, and healthcare.

To learn more about Veterans Legal Institute, please visit www.vetslegal.org.

Amazon Helps Veterans Start Their Own Delivery Business

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Smiling delivery man holding a paper box

Amazon’s Delivery Service Partner program empowers entrepreneurs to build their own small businesses delivering Amazon packages in their local communities.

Delivery Service Partners (DSPs) and their drivers are an integral partof what Amazon refers to as the last mile – transporting packages from their delivery stations to their customer’s front door.

DSPs generally grow to have between 40–100 employees and a fleet of delivery vehicles (which Amazon assists with leasing), ensuring packages get delivered safely and on time.

Like many small businesses, operating a DSP business is challenging. In fact, because of these challenges, Amazon is constantly looking for leaders – such as Veterans – because of their drive, leadership skills, hustle, and mission-first attitude. About one third of Amazon’s DSPs are Veterans.

“In the military, it is all about the team effort, and it is mission orientated. You’ll do well as a leader and as a commander if you are able to bring out the best in people or play to people’s strengths,” said Will Boyd, U.S. Army Veteran and owner of Alpha Zulu Logistics, an Amazon DSP “Amazon has got logistics figured out – what you can bring to the table is really the people aspect, interacting with people – hiring the people, training them, engaging with them, and bringing them along as safe and effective drivers.”

Amazon has committed $5 million toward funding the startup costs for Veterans, offering $10,000 reimbursements to qualified candidates to build their own businesses.

DSPs also have access to Amazon technology and resources, which includes hands-on training, on-demand support, and access to branded vans, uniforms, insurance and more. Amazon also provides DSPs with the package volume they need to grow their business while building a great team and managing the operations.

All Veterans with a drive to succeed are invited to apply. Logistical experience is not required.

Apply at: amazon.com/DSP-VA

The application process can take as little as one month, depending on your area’s needs. Learn more about the process and regional opportunities at: https://logistics. amazon.com/marketing/getting started

Source: blogs.va.gov

Veterans In Business Network National Conference is going virtual

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VIB Network signage for the virual conference

Join us from your desktop, laptop, tablet, or phone on October 12 &13. This virtual experience will allow more Veteran Businesses, Corporations, and Government Agencies to participate nationwide. Don’t miss this opportunity to connect, learn and share with an easy and engaging virtual conference platform.

Enjoy motivational speakers, business matchmaking sessions, informative seminars/panel discussions, opportunity exhibit, VIB virtual concert, networking, games…and more!

Why the VIB Network is Different…
One of the things that set us apart from other organizations is that we don’t charge the Veteran businesses a membership fee.

We believe their service to the country was payment enough. We also offer directory access, website, outreach events, webinars, Veteran Business Cohort programs, and our VIB App – all at no charge.

Sponsorship funds go to helping us offer these services and other innovative programs.

Don’t miss this amazing event – Register Today by clicking here.

Air Force Vet’s Business Franchises Take Flight

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Headshot of Don Stone

By Rhonda Sanderson

Don Stone’s entrepreneurial spirit first began when he learned to fly while serving in the Air Force. After leaving the service, Stone took his flight knowledge and chose to open his first business as a fixed-based operation, which is basically a gas station for planes, at a small airport in Colorado.

While it was a fun business overall, he faced challenges with the city and county governments that owned the airport. This experience helped him immensely for his next endeavor—owning and operating a franchise.

Stone’s first franchise was part of a 216-location hair salon company near Texas. After selling that business in 2000, he was immediately interested in purchasing another.

“My experience with franchising was what made me pursue future opportunities,” Stone shared. “I spoke to someone in Dallas about a mobile pet grooming business that wanted to expand and start franchising. Because of my experience with the hair salon franchise, I thought of using that same model to expand it, but instead ended up buying the business outright.”

After much due diligence, Stone realized it would be complicated to turn the mobile grooming business into a franchise. He was surprised to learn that mobile pet grooming salons are more complicated than the average person would expect, so instead of franchising, he kept the business as it was and it has since grown significantly. Stone now operates over 50 mobile grooming salons in the Dallas/Fort Worth area.

As time went on, Stone continued to watch for a complementary business to purchase.

“I knew one of the founders of Pet Butler,” he said. “I watched the business as it grew and franchised.”

Once the Dallas/Fort Worth market opened, he jumped at the chance to diversify by adding a Pet Butler franchise to his current business model.

“It was easy for me to add on because we had the back-office services in place already,” Stone explained. “It was a great way to acquire a much-needed service, popular in the pet specialty services group.”

Stone was able to keep his focus on the same great services for pets in people’s homes or offices. He has a full-time manager and six scoopers—four having been a part of his organization for more than 10 years. And when Pet Butler was acquired by Spring-Green Enterprises in 2017, franchisees of Pet Butler received not only digital marketing help, but also back-office support—a huge advantage Stone says because he’s not tied to a desk.

The company’s National Call Center answers all calls from would be and existing customers, and provides immediate information to the franchise owner.

“Within minutes, we are on the phone with the customer solving any issues or schedule changes.” Stone said.

The back-office support team also handles customer billing and processes payments. Stone has also gotten his son involved with the Pet Butler end of the business, which, frankly, involves the back end of a dog! Stone has a dedicated, full-time Pet Butler manager, but he, too, scoops poop, and his son is learning to become a manager for the business by scooping poop as well.

“He will learn the business by doing, not by taking over,” Stone says.

In fact, all of Stone’s children are involved in both his Pet Butler and mobile grooming businesses. They came to them on their own, which was very important to Stone.

“It is interesting to get a different perspective from my kids,” said Stone, who is proud to build his businesses alongside his kids.

His advice to those veterans thinking about purchasing a Pet Butler franchise?

“You must have an entrepreneurial spirit, but you also need to follow the program,” Stone said, “The franchisor spends a lot of time and money on what works and what does not. A good franchisee will learn from that so they don’t repeat costly mistakes.”

Stone added, “If you’re in the pet business already or are looking for a business in a booming industry, take a serious look at this. Ninety percent of the things you need to know and do are already figured out for you. It’s a great business.”

Pet Butler was acquired in 2017 by Spring-Green Enterprises, the parent company of 43-year-old Spring-Green Lawn Care and SGE Marketing Services. They currently have 30 franchisees located in 26 states with plans to open 60 more within the next 5 years.

To learn more about how Pet Butler serves pets and their people, visit their website here.

To inquire about a franchise, call (844) 777-8608 or visit their website here.

Virtual Events Take Center Stage

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A woman in a military outfit looking at her laptop

By Innovate Marketing Group

As the live events industry awaits COVID-19 regulations, guidelines, and phase rollouts; innovations and digital opportunities arise, virtual events take center stage, and the importance of an events agency and planner sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts shared that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen their audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward.

Going virtual also brings market share and new opportunities.
“Some companies that were previously on hold to wait out COVID-19 have either pivoted to virtual or seriously considering since the recovery is so uncertain. Business still needs to go on. Leadership conferences, educational and training are still vital for companies,” said Amanda Ma, chief experience officer of Innovate Marketing Group.

All of the different elements of a virtual event need to be coordinated into one impactful and engaging experience. The event agency’s role includes helping guiding businesses to pivot to the new normal, advising and adjusting contract changes, applying event strategies to help meet goals, vendor coordination and recommendations, program management and managing multiple tracks, marketing and communication, incorporating sponsors and stakeholders and the guest experience.

Some of the many benefits of pivoting to virtual include:

  •  Cost savings and lower cost per guest attending
  •  Access to a wider audience and reach, and not limited by location
  • Replay capabilities and reusable on demand content
  • Lower carbon footprint and less impact on the environment
  •  Attendee engagement
  •  Opportunity to get creative and engage viewers in new ways
  •  Metrics, instant data tracking and capture, and gaining new insights
  •  Virtual events eliminate the need for a venue, catering, rentals, stage, décor, photographer, videographer, transportation, etc.
  •  Taking action – calls to action link in right away; connect, survey, polling, Q&A and donate

Some challenges in comparison to a live event include emotion and energy, stimulations such as touch, taste and smell, memory and recall, networking, and viewer attention span.
Innovate Marketing Group also shares top best practices in going virtual, such as setting your goals on information, education, message, attendee and sponsor engagement, networking, etc.

Format: Determine your virtual event format – webinar, webcast, pre-recorded sessions, simu-live, live streaming, networking, exhibitors.

Registration: Reconsider the registration process, including number of users who will be accessing the website, personal data, payment processing safety, and customized questions per data you would like to collect.

Keep Your Audience Engaged: with tools such as live polling, question and answer sessions, networking opportunities, gamification, live leader boards, rewards and social media feeds. Maintain your event experience by making your guests feel involved and connected to your program. We are in the planning stages of a 3,000 people walk/run event, and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking, they can stay connected as part of the program.

Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they must get dressed up, drive to the event, and spend more time to prepare for the event, a virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and build up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number.

So, in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in. Digital marketing, promotion, advertisement, and video content is still very important for a virtual event, before broadcasting on your event day.

Surprise and Delight Before the Event: Sending a swag bag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, T-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top.”

Content is King: Offer educational, relevant, timely and meaningful content that people will want to hear. It is vital to create content that captivates guests, sparks their creativity and results in productivity.

Do Not Try to Replicate Your Live Event: Instead, look for new opportunities but stay true to purpose of your event. Keep principle of why your guests were coming together, and make it part of the equation.

Test, Test, and Test Again: Technical difficulties may occur, and it often distracts from your event. Have a run through with your speakers and moderator in advance and test the virtual release on your platforms.

What You Know is Only the Beginning

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Aliahu “Alli” Bey's Headshot

by Jackie Hobson

Aliahu “Alli” Bey is a husband, father of 3, and a US Army Aviation veteran entrepreneur. After gathering nearly two decades of engineering and project management experience, Alli decided he would prefer life without the corporate politics.

Utilizing his experience, he started his first small business, Haight Bey, in June of 2014. He spent 14 long months writing proposals from his basement and making ends meet by moonlighting at a small food manufacturer in the evenings and working as a boot and ski technician during the day at a local ski resort.

In July of 2015, he won his first Department of Defense contract worth more than $47 million dollars. Over the past 5 years he has added several Prime and Subcontracts to their project portfolio, and most recently stood up a cybersecurity compliance company called Totem Technologies.

Helping Other Veteran Business Owners

Bey volunteers his time and donates company profits to helping other veterans and minorities start and grow their businesses. He is a board member of the Utah African American Chamber of Commerce and Co-Chairman of the Warrior Rising board, a nationally-recognized organization that helps veteran entrepreneurs. Bey developed over 3000 square feet of incubator space within the Haight Bey and Totem.tech facilities. He currently supports two veteran-owned businesses— one is a USAF Minority Veteran, Woman-owned Human Resource startup called Pyramid Edge, and the second one is a USN-owned machine shop called Fox Machining.

Haight Bey workforce employees standing around a table
The Haight Bey workforce is comprised of over 60 percent veterans

Bey’s advice to those thinking of starting a business:

Stick to what you know: My first contract win was in support of a tactical weather system utilized by the USAF and Marine Corp. This was not luck—it was experience, patience, and relationships. I worked over a decade on this system for the manufacturer, and then as a program manager for a large Prime contractor. I assisted with engineering, deploying, servicing and supporting. I knew this system inside and out.

I had and continue to have great relationships with the manufacturer and the government program management team. What you know will get you started, but who you know, and better yet—who knows you—is a cornerstone in building and growing a successful company.

Focus on quality: Our chief cybersecurity engineer has always said to me, “Build a quality product and the customers will come.” We all know that nobody wants a cheap product that’s going to fall apart after a few uses. What we don’t understands as clearly is that a quality product requires a collective mindset of those around you. From my salesperson not over promising and clearly defining what will be delivered, to our project manager ensuring that we are constantly communicating and delivering exactly what our customers expect, everyone in the process must share the same desire of delivering quality.

A group filming Travis Bell's weather program
Program Manager Travis Bell, teaches the Air Force about their sustaining methods and support of their tactical weather program.

Don’t depend on your set-aside status: All too often I find within our veteran and minority business community individuals that expect to be handed business opportunities solely on their set-aside status i.e. Woman, Veteran, Minority, etc. In business, your set-aside status is a good thing, but if you have failed to focus on what and who you know, and delivering a quality product or service, your set-aside will never become relevant.

Get multiple mentors: You can never have enough people around to ask questions. I often seek advice on the same topic from multiple mentors, knowing each will have an answer based on their unique experiences. Sometimes I get widely varying opinions/answers, however, I have now been a mentee long enough to learn that no one answer or opinion is more correct than the other. This allows me to evaluate my issue from multiple perspectives, which ultimately leads me to make a better decision. Mentors don’t have to be formal. Many times, I ask for advice from co-workers or even a complete stranger.

It’s hard work: Let’s be honest—starting a business takes a rather large emotional commitment, so you must want this at your core. I spent years talking daily with my family and other business owners, making sure I was making the right move. I knew once I jumped in, it was all or nothing. Vetrepreneurship requires buy-in from the entire family, as there is usually a substantial financial and personal time commitment.

Jason Van Camp, my friend, mentor, US Army Green Beret and the founder of Warrior Rising, says, “I ask the same three questions to vetrepreneurs that I do when a guy tells me he wants to go to Ranger School or Special Forces: The first is, why do you want to do this? Second, what are you going to do? Finally, what have you done in the past to ready yourself for this?”

Photo Credit: Haight Bey Marketing

Want to Become Your Own Boss?

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A pair of glasses sitting on a book in front of a man in a suit with his hands folded

By Jessica Evans

Walmart. Nike, Fed Ex. What do these companies have in common They were all started by veterans, proving that we’re among the country’s best entrepreneurs. The reason? Well, that’s simple: Veterans already have all the skills that successful business owners need—namely the ability to lead a diverse group of people, understanding how to manage personnel effectively, and we have the grit and determination to see things through.

If you are considering starting a business, but aren’t sure where to start, here are a few tips to help:

Take advantage of the help that’s available

There are so many programs and resources available, so how can you tell which are legit and trustworthy? Your best bet is to begin locally. Start searching for veteran-entrepreneur groups in your AO first and then go from there. This way, you’re eliminating any groups that might try to take advantage of you, and you’re leaning on the experience of other veterans to help guide your path.
The Transition Assistance Program recently launched Boots to Business. This program can help you learn the bases of entrepreneurship and get a clear idea of worthwhile programs.

Lean on the Small Business Administration

The SBA has hundreds of Small Business Development Centers across the country and nearly twenty-four Veteran Business Outreach Centers that have cultivated resources specifically for veterans and transitioning service members. The SBA helps align you with mentors, learn how to market yourself, and explore lending options.

Consider opening a franchise

A franchise is ideal for veterans because it takes the guesswork out of starting a business. Having a corporate partner who knows the landscape and the industry makes most franchises “turn-key” choices. That’s one less stress for you as the owner and one more way that the business is set for success. When you don’t have to worry about marketing or coming up with an employee training manual, you have more time to dedicate to making your location flourish.

Franchising is so exciting because it gives you a chance to be your own boss without all of the headache and hassle of starting a business from the ground up. That doesn’t mean you don’t need to do your research. Remember that not all franchises are created equally, so you should be careful about what you select as your investment. Visit https://hiregibiz.com to search some military-friendly franchises.

Once you have a clearer understanding of the kind of business you want to run, you’re going to need some help navigating opening your business. That’s where Hire G.I. can help.
We offer free services to veterans and military spouses who are ready to start their own businesses. By signing up to speak with one of our certified business coaches, you’re taking the first step to your next great career. Visit www.hiregi.com for more information.

Source: Hire G.I. LLC

Construction Companies Offer Strong Parallels for Veteran Employment

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A man looking out on a construction site

By Phil Panzarella, Chief Growth Officer, Easterseals DC MD VA

When veterans transition from the military to civilian life, organizations work to break down barriers, engage communities and connect veterans with what they need for meaningful employment, education and wellness. Community services are needed to ensure unmatched, accessible and indispensable resources and support for veterans to ensure they successfully transition to civilian life.

Veteran services provided by Easterseals’ national network of 68 affiliates focus on developing inclusive programs, including valuable training for veterans to leverage their skills to secure meaning employment.

“Easterseals has been delivering critical services to veterans and military families since the end of WWII,” says Angela Williams, National President and CEO of Easterseals, and herself a veteran. “We continue to be the ‘go to’ resource for them to help ensure their successful transition to civilian life.”

Historically, veteran employment programs are funded by the government, which in many cases lead to veterans falling through the cracks. Easterseals DC MD VA recognized this significant problem and established the Veteran Staffing Network (VSN), a meaningful innovation in the world of nonprofit service delivery. The VSN provides job search training and career coaching for veterans and military spouses.

While the VSN assists veterans’ search for employment in all industries, construction industry connections have yielded great success in matching skills to opportunities. There are established parallels that exist between the military and construction skill sets, and many candidates have qualities that construction companies would value such as flexibility, dependability and accountability.

Military service trains veterans to be problem solvers, team-orientated, safety-conscious and respectful of the same kinds of hierarchical structures that exist in the world of construction. Ultimately, there are great benefits to be realized by employing those who understand the overarching aspects of complex projects. The attributes offered by veterans are a result of military service that directly mirrors day-to-day construction operations.

According to a study performed by the Institute for Veterans and Military Families (IMVF) of Syracuse University, veterans stay at their jobs 30 percent longer than their civilian counterparts. Countless careers in the construction industry are built around operations, and job loyalty creates a smoother operational base for long-term projects. Looking at the broader military universe, veterans are often qualified at the operations management level; they are accustomed to following complex plans, working collaboratively with teams, interacting with all aspects of diverse cultures and making things happen efficiently. Operational leadership is most often found in the enlisted corps as officers are trained for tactical leadership, senior management and operations execution. They lead the deployment of assets, oversee labor resources and develop strategic plans and relationships.

But in order for veterans to deliver their best work, companies must be willing to provide job training. Recognizing that veterans are highly experienced at learning quickly and deploying effectively, training programs are essential and valuable for 18-26-year-olds transitioning to civilian life.

Unbeknownst to most, the Project Management Professional (PMP) certification is a product of the construction industry. To meet the prerequisites required to take the PMP exam today, one must have a background in project management. Many veterans leave the military with those skill sets, and nonprofit veteran organizations are there to help them identify that experience and prepare them to leverage opportunities. A veteran interested in learning whether they qualify should engage with an organization like the Easterseals VSN.

While working to connect veterans to meaningful employment, the VSN simultaneously works with construction companies and their veteran employees to create veteran-friendly workplace cultures. In general, creating a robust military culture is an organizational lift. One key aspect of such a culture is the appointment of an executive champion, who can drive the “we proudly employ veterans” message to a variety of external and internal communities, both horizontally and vertically.

Best practices that demonstrate veteran-friendliness include establishing veteran-specific links and landing pages on corporate websites, pushing job postings to channels that veterans often visit, and ensuring presence at job fairs aimed specifically for veterans seeking employment. With all that said, it’s incumbent upon the company to provide its recruiting teams with training on how to speak a veteran’s language.

Engaging with an organization that can assist with employment and help to establish the right program is a great first step to creating a veteran-friendly culture. The construction industry is an ideal area of employment for veterans to cultivate their top-tier talents in order to find their passions. By providing workplace diversity, construction companies create attractive careers for veterans interested in taking their next step in life.

To learn more about the Veteran Staffing Network, click here.

Don’t Chase Butterflies: Finding Purpose in Your Career

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USA army soldier holding yellow folder in hands

By Connie Russell, CEO C. L. Russell Group, LLC

If you’re fortunate to be employed today, it doesn’t always mean you’re excited about it. If you’re like many employees, it isn’t exactly filling you with joy to work every day. The reason may be that many employees misalign their purpose and their employer’s purpose, which have them constantly seeking a new job. Many people want to feel a sense that what you contribute everyday actually matters. It matters in a large way, so much so that it can change someone’s life or even the world.

As a young child, did you ever experience chasing butterflies? It was as if the harder you tried to chase to catch them, the faster it seemed they escaped you. However, once you would stop running, sit down on the lawn and simply watched…something magical happened! The butterflies would come to you and rest on your arm or leg. It was never for long, but just long enough for you to smile and enjoy the moment as if you accomplished something really big.  This is a feeling many of us want to experience at work. We want to know we make a difference. When you set out to actively look for purpose in your career, the harder you try, the harder it can be to find. Finding purpose in your work can be very much like chasing butterflies. Don’t run around anxiously, trying to find it. Instead, be patient and conduct a more thoughtful search. The meaning and purpose you seek will most likely appear when you least expect it.

Here are a few tips to help you discover a more purposeful career

Connect the dots

Where you start may be distinctly different from where you end up. Most people won’t discover their purpose immediately during their career. As you begin to follow what you’re interested in, you will begin to discover clarity as you explore your passions and different fields of work. Be open to embracing the uncertainties that comes along with this process. Know that you’re not expected to get it right the first time, or even the second. Continue to connect the dots along your journey. Soon, your dots will connect you with your passion.

Change your mindset

It’s all about attitude. Finding purpose in your work can have a lot to do with your attitude. Happiness and meaning often result when you focus on something or someone other than yourself. Practice having different perspectives in the workplace and remember: Everything isn’t always about you.

 It’s OK to look back sometimes. Examine your situation

It’s so easy for us to get wrapped up in our day-to-day “to do” lists or the next big project. When we do this, we sometimes tend to focus forward on what we have not accomplished. Doing this can make you feel defeated once again and question the direction you’re taking. Take a moment to reflect on what you have accomplished and the difference it has made for others.

Pursue a career path that fosters learning

While you’re spending time trying to figure out what your passion truly is, at the very least, pursue a career that encourages constant learning. You’ll not only discover what new skills you may find passion in, but you’ll also discover what doesn’t interest you. Make learning a lifestyle.

 Rediscover your ‘why’

What’s truly important?  Ask yourself these questions: What makes you come alive? How do you measure your life? If money wasn’t an issue, would you do for a living? What are your natural strengths? Those skills you’ve always been good at. Asking yourself these questions can help you get on the right track to discovering your passion.

Understanding your ‘why’ will also help you articulate what makes you feel fulfilled and better understand what drives your behavior when you’re at your natural best. And this is a great feeling! This will give you a point of reference for direction in life. Your choices will become more intentional for your career as well as your personal life. You will begin to inspire others.

Nothing is more satisfying than having a clear understanding of direction in your life. In the great words of Nelson Mandela, “Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”  Finding fulfilment in life starts with understanding exactly why you do what you do.

L. Russell Group, LLC is a workforce training consultant company, headquartered in the Washington D.C. Metropolitan area. Visit clrussellgroup.com for more information.

 

Providing Business, DVBE. Employment & Educational Opportunities For Veterans

Clover Medical

Clover Medical

Verizon

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Central Michigan

Upcoming Events

  1. Women Veterans Alliance Unconference
    October 23, 2020 - October 25, 2020
  2. Veterans Legal Institute Networking & Fundraiser Event
    November 9, 2020
  3. VA Healthcare Online Summit 2020
    December 2, 2020 - December 4, 2020