Shocking Military Suicide Rates and Identifying the Signs

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Suicide Prevention

September is National Suicide Prevention Month, which makes it an important time to move the conversation about suicide forward. While suicide is a national problem, it is one that also affects smaller communities, including the Explosive Ordnance Disposal (EOD) community.

These brave men and women have suffered losses not only on the battlefield, but from suicide in recent years. According to the U.S. Department of Veterans Affairs, each day there are around 20 veterans who commit suicide. What’s more, they report that veterans’ suicides account for 18% of the suicide deaths in the country, while they only make up 8.5% of the adult population.

“There’s clearly a serious issue with suicides among active duty military service members, veterans and their families, and it’s one that we are passionate about addressing,” explains Nicole Motsek, executive director of the EOD Warrior Foundation. “Only when people are aware of what is going on can they begin to affect change.”

Suicide is a major concern with veterans and active duty military members. It’s especially shocking when viewing the suicide rates of active duty Army members. According to a research report in the Mayo Clinic Proceedings journal, the Army suicide rate increased 80% from 2004 to 2008. While the Army may have the most shocking suicide statistics, but no branch of the military is immune to the crisis. Among EOD technicians, suicide is considered to be at a crisis level. It’s an issue that the EOD Warrior Foundation is tackling and hoping to help change.

Suicide among EOD technicians is an issue that organizations such as the EOD Warrior Foundation are trying to not only raise awareness about, but are trying to help prevent. They are currently working with Dr. Kelly Posner Gerstenhaber, of Columbia University. Dr. Gerstenhaber is the director of The Columbia Lighthouse Project, and has dedicated her life to saving others from suicide, as well as removing the stigma around the issue. She created the Columbia Suicide Severity Rating Scale (C-SSRS) and has shown that this is a critical tool in preventing suicide. We must identify to find those suffering in silence.

Those who suspect someone they know may be considering suicide should seek immediate professional assistance. The C-SSRS supports suicide risk assessment through a series of simple, plain-language questions that anyone can ask. The answers help users identify whether someone is at risk for suicide, assess the severity and immediacy of that risk, and gauge the level of support that the person needs.

Users of the C-SSRS tool ask people:
• Whether and when they have thought about suicide (ideation)
• What actions they have taken — and when — to prepare for suicide
• Whether and when they attempted suicide or began a suicide attempt that was either interrupted by another person or stopped of their own volition

“The suicide rate for our veterans and active duty is around 50% higher than for their civilian counterparts, showing what a serious issue we have on our hands,” says Dr. Gerstenhaber. “This group of people have a tremendous amount of stress and they need to know it’s not a sign of weakness to seek help. We have programs in place that have been successful at helping to reduce the suicide rates, and we want to expand those to help others around the nation.”

These are questions everyone must ask. In order to continue working to eradicate suicide, we all must go beyond the medical model, and this is what the Dr. Gerstenhaber and the EOD Warrior Foundation are working together to do in the EOD community.

The EOD Warrior Foundation is an organization that helps the families of the 7,000 people in our military who are Explosive Ordnance Disposal (EOD) technicians, and perform bomb disposal duties. Engaging in the most dangerous job in the military, EOD technicians often sustain serious injuries, lose limbs, or are killed in action. The EOD Warrior Foundation helps this elite group by providing financial relief, therapeutic healing retreats, a scholarship program, care of the EOD Memorial Wall located at Eglin AFB, Fla. and more. Their work is supported by private donations and the generosity of those who support the organization. To learn more about the EOD Warrior Foundation, or see their fundraising events calendar, visit their site at: eodwarriorfoundation.org.

About EOD Warrior Foundation
The EOD Warrior Foundation is a nonprofit organization whose mission is to help EOD warriors and their family members with a priority on wounded EOD warriors and the families of fallen EOD warriors. Specific programs include financial relief, college scholarships, hope and wellness programs that include therapeutic healing retreats, and care for the EOD Memorial Wall located at Eglin AFB, Fla. To learn more about the EOD Warrior Foundation, or see their events calendar, visit their site at: eodwarriorfoundation.org.

Landing a job was no fluke

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Steven Culp headshot

By Camille Cates, DAV

Steven Culp turned 18 only nine days after 9/11. “I felt the call to serve immediately after that event,” said Culp.

He served six years in the Navy as an electronic warfare technician and a cryptologic technician.

After his enlistment, Culp enrolled in college and earned a degree in engineering. But his wartime service had changed him, and after seeking help from the VA, he was enrolled in their Veteran Readiness and Employment program.

That’s when he discovered DAV job fairs.

“At the job fair, there was just about every profession you could think of: engineering; software; technicians for electronics, mechanics or engines; law enforcement. There are opportunities for just about everything there,” said Culp. “With the skills that are built in the military, there is something for every veteran.”

Though he had interviewed with several companies, there was one in particular with whom Culp wanted to connect.

“I was first introduced to Fluke when I was on active duty in the Navy. I used their multimeters for all kinds of tests around the shop, making sure our gear was in spec and working correctly,” he said. “When I saw their logo at the job fair, I went over and spoke with them. Turns out the two gentlemen there recruiting were former Navy. They took a look at my resume and my experience and they said, ‘Can you start on Monday?’”

Culp accepted a position as a service engineer with Fluke Corp., a maker of industrial testing and diagnostic equipment.

“Steven’s story is an excellent example of securing meaningful employment through participation in a DAV job fair,” said DAV National Employment Director Rob Lougee. “Separating service members, veterans and their spouses should take the time to check out our employment resources at jobs.dav.org.”

“They can find everything from our full schedule of in-person and virtual job fairs to resources for entrepreneurs.”

DAV job fairs and employment resources provide veterans and their spouses with the prospect of an exciting career path.

“This opportunity means the world to me,” he said. “It’s truly a second chance. I’m eternally grateful to the VA and DAV for the opportunity I’ve been given.”

Read the article originally posted on dav.org.

VA to pay for all emergency mental health care

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Young depressed military man talking about emotional problems with psychotherapist at doctor's office

Starting Jan. 17, Veterans in acute suicidal crisis will be able to go to any VA or non-VA health care facility for emergency health care at no cost – including inpatient or crisis residential care for up to 30 days and outpatient care for up to 90 days. Veterans do not need to be enrolled in the VA system to use this benefit.

This expansion of care will help prevent Veteran suicide by guaranteeing no cost, world-class care to Veterans in times of crisis. It will also increase access to acute suicide care for up to 9 million Veterans who are not currently enrolled in VA.

Preventing Veteran suicide is VA’s top clinical priority and a top priority of the Biden-Harris Administration. This effort is a key part of VA’s 10-year National Strategy for Preventing Veteran Suicide and the Biden-Harris administration’s plan for Reducing Military and Veteran Suicide. In September, VA released the 2022 National Veteran Suicide Prevention Annual Report, which showed that Veteran suicides decreased in 2020 for the second year in a row, and that fewer Veterans died by suicide in 2020 than in any year since 2006.

“Veterans in suicidal crisis can now receive the free, world-class emergency health care they deserve – no matter where they need it, when they need it, or whether they’re enrolled in VA care,” said VA Secretary for Veterans Affairs Denis McDonough. “This expansion of care will save Veterans’ lives, and there’s nothing more important than that.”

VA has submitted an interim final rule to the federal register to establish this authority under section 201 of the Veterans Comprehensive Prevention, Access to Care, and Treatment (COMPACT) Act of 2020. The final policy, which takes effect on Jan. 17, will allow VA to:

-Provide, pay for, or reimburse for treatment of eligible individuals’ emergency suicide care, transportation costs, and follow-up care at a VA or non-VA facility for up to 30 days of inpatient care and 90 days of outpatient care.
-Make appropriate referrals for care following the period of emergency suicide care.
-Determine eligibility for other VA services and benefits.
-Refer eligible individuals for appropriate VA programs and benefits following the period of emergency suicide care.

Eligible individuals, regardless of VA enrollment status, are:

-Veterans who were discharged or released from active duty after more than 24 months of active service under conditions other than dishonorable.
-Former members of the armed forces, including reserve service members, who served more than 100 days under a combat exclusion or in support of a contingency operation either directly or by operating an unmanned aerial vehicle from another location who were discharged under conditions other than dishonorable.
-Former members of the armed forces who were the victim of a physical assault of a sexual nature, a battery of a sexual nature, or sexual harassment while serving in the armed forces.

Over the past year, VA has announced or continued several additional efforts to end Veteran suicide, including establishing 988 (then press 1) as a way for Veterans to quickly connect with caring, qualified crisis support 24/7; proposing a new rule that would reduce or eliminate copayments for Veterans at risk of suicide; conducting an ongoing public outreach effort on firearm suicide prevention and lethal means safety; and leveraging a national Veteran suicide prevention awareness campaign, “Don’t Wait. Reach Out.”

If you’re a Veteran in crisis or concerned about one, contact the Veterans Crisis Line to receive 24/7 confidential support. You don’t have to be enrolled in VA benefits or health care to connect. To reach responders, Dial 988 then Press 1, chat online at VeteransCrisisLine.net/Chat, or text 838255.

Source: VA.gov

Oldest living Pearl Harbor survivor marks 105th birthday

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Joseph Eskenazi and large family

By Kevin McGill, The Associated Press

NEW ORLEANS — Flag-waving admirers lined the sidewalk outside the National World War II Museum in New Orleans on Wednesday to greet the oldest living survivor of the Japanese attack on Pearl Harbor as he marked his upcoming 105th birthday.

“It feels great,” Joseph Eskenazi of Redondo Beach, California, told reporters after posing for pictures with his great-grandson, who is about to turn 5, his 21-month-old great-granddaughter and six other World War II veterans, all in their 90s.

Eskenazi turns 105 on Jan. 30. He had boarded an Amtrak train in California on Friday for the journey to New Orleans. The other veterans, representing the Army, Navy and Marines, flew in for the event.

(Pictured) World War II veteran Joseph Eskenazi, who at 104 years and 11 months old is the oldest living veteran to survive the attack on Pearl Harbor, sits with fellow veterans, his great grandchildren Mathias, 4, Audrey, 1, and their grandmother Belinda Mastrangelo, at an event celebrating his upcoming 105th birthday at the National World War II Museum in New Orleans, Wednesday, Jan. 11, 2023. (Gerald Herbert/AP)

They were visiting thanks to the Soaring Valor Program, a project of actor Gary Sinise’s charitable foundation dedicated to aiding veterans and first responders. The program arranges trips to the museum for World War II veterans and their guardians.

Eskenazi was a private first class in the Army when the attack occurred. His memories include being awakened when a bomb fell — but didn’t explode — near where he was sleeping at Schofield Barracks, reverberating explosions as the battleship USS Arizona was sunk by Japanese bombs, and machine gun fire from enemy planes kicking up dust around him after he volunteered to drive a bulldozer across a field so it could be used to clear runways.

“I don’t even know why — my hand just went up when they asked for volunteers,” Eskenazi said. “Nobody else raised their hand because they knew that it meant death. … I did it unconsciously.”

He was at the Army’s Schofield Barracks when the Dec. 7, 1941, attack began, bringing the United States into the war. About 2,400 servicemen were killed.

Eskenazi and his fellow veterans lined up for pictures amid exhibits of World War II aircraft and Higgins boats, designed for beach landings.

Read the complete article on Military Times.

VA plans to waive medical copays for Native American vets

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The sign of the Department of Veteran Affairs is seen in front of the headquarters building in Washington

By Leo Shane III

Veterans Affairs officials soon will waive most copayments related to medical care for American Indian and Alaska Native veterans in an effort to encourage more of them to use VA health services.

Officials detailed the effort in a proposed rule released in the Federal Register on Tuesday. They have not yet released a timeline for exactly when the copayments will be ended, but the final rule is expected to be approved in coming months.

The department has already pledged to reimburse all eligible veterans for any copayments made between Jan. 5, 2022, and the date of that final approval.

“American Indian and Alaska Native Veterans have played a vital role in the defense of the United States as members of the Armed Forces for more than 200 years,” VA Secretary Denis McDonough said in a statement accompanying the announcement. “This rule makes health care more accessible and allows us to better deliver to these veterans the care and health benefits that they have earned through their courageous service.”

VA estimates about 150,000 American Indian and Alaska Native veterans are living in the country today, and Defense Department officials have estimated that roughly 24,000 active duty service members belong to the same groups.

Veterans Affairs officials said they do not have a reliable estimate on how many of those veterans are currently using department health care services.

Read the complete article on Military Times.

DID YOU KNOW?

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man looking at smartphone with logo in backgroud for Heroes with hearing loss

Hearing-related issues, particularly tinnitus and hearing loss, are the top service-connected disabilities affecting our nation’s veterans of all ages.Today, more than 2.7 million veterans receive benefits or are in treatment for hearing-related issues, according to the Hearing Loss Association of America. Here are some additional compelling statistics:

…than non-veterans

What’s even more worrisome is these issues are inextricably linked to many other conditions, including social isolation, loneliness, depression and cognitive decline. A study published in the International Journal of Otolaryngology found compelling evidence connecting tinnitus with depression and anxiety for veterans: 72% of veterans with tinnitus had a diagnosis of anxiety, 60% had depression and 58% had both conditions.

Available Solutions

The Heroes With Hearing Loss® program, provided by Hamilton® CapTel®, is designed specifically to combat these issues by providing life-changing solutions that can re-establish and even deepen the connections veterans have with family, friends and healthcare professionals. These solutions include captioned telephone for home, work and while on the go.

  • Hamilton CapTel captioned telephones offer unique features ranging from touch-screen navigation, Bluetooth® connectivity, speakerphone and more – making it possible to read what’s being said while on the phone.
  • Hamilton®CapTel® for Business, Interconnected by Tenacity™ is available to veterans who experience hearing loss and have difficulty hearing on the phone while in the workplace. Hamilton CapTel displays captions of what’s being said on the screen of a Cisco® phone, allowing clarity and confidence on every business call.
  • Heroes Mobile CapTel® for iOS is available to veterans right now on the Apple App Store for download. The feature-rich app delivers the same Hamilton CapTel experience customers have enjoyed at home and at work for years – now at your fingertips wherever you go. It seamlessly integrates with device contacts and captions are fast and incredibly accurate.

Learn more about Heroes With Hearing Loss >

About Hamilton CapTel

Hamilton CapTel is provided by Hamilton Relay®, a pioneer of telecommunications relay services (TRS). Since 1991, Hamilton Relay has been dedicated to serving individuals who are deaf, hard of hearing, deaf-blind or have difficulty speaking. Hamilton CapTel is dedicated to making phone conversations simple and accessible for individuals with hearing loss.

FEDERAL LAW PROHIBITS ANYONE BUT REGISTERED USERS WITH HEARING LOSS FROM USING INTERNET PROTOCOL (IP) CAPTIONED TELEPHONES WITH THE CAPTIONS TURNED ON. IP Captioned Telephone Service may use a live operator. The operator generates captions of what the other party to the call says. These captions are then sent to your phone. There is a cost for each minute of captions generated, paid from a federally administered fund. To learn more, visit fcc.gov. Hamilton CapTel may be used to make 911 calls but may not function the same as traditional 911 services. For more information about the benefits and limitations of Hamilton CapTel and Emergency 911 calling, visit HamiltonCapTel.com/911. Voice and data plans may be required when using Hamilton CapTel on a smartphone or tablet. Courtesy of Cisco Systems, Inc. Unauthorized use not permitted. Third-party charges may apply: the Hamilton CapTel phone requires telephone service and high-speed Internet access. Wi-Fi capable. Third-party trademarks mentioned are the property of their respective owners. CapTel is a registered trademark of Ultratec, Inc. Copyright ©2022 Hamilton Relay. Hamilton is a registered trademark of Nedelco, Inc. d/b/a/ Hamilton Telecommunications.

The Power of Adaptive Sports

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U.S. Marine Corps Capt. Andrew Hairston in wheelchair smiling with amputed leg and other leg in a cast

By Kellie Speed

U.S. Marine Corps Capt. Andrew Hairston never could have imagined he would lose his left leg here in the States after returning home from being deployed. While the accident certainly changed his life, his impressive outlook has him proving nothing is impossible.

“After I got back from deployment, we were moving into a new house when I was loading a mattress onto the truck and it fell off,” he told U.S. Veterans Magazine in a recent phone interview. “Just as I was picking it back up, someone hit me. When I was hit, I thought the vehicle hit my funny bone which was why my leg was numb.

When they got me into the back of the ambulance, they gave me some meds for the pain. I was upset and hangry at the time because I had just ordered Domino’s. When I heard someone say, ‘left leg amputation,’ that’s when it hit me.”

Despite his injury, the U.S. Virgin Islands native has not only found many reasons to be grateful, but also push himself to incredible limits.

“As a Marine, we go from being active and physical specimens and being the best at everything to being reduced to having a caretaker,” Hairston said. “I had to fight to get back to my old self. When I was injured, I had another reason to be glad I joined the Marine Corps. I had a phone call with my Colonel at the time and I was sent to Walter Reed. They have the best adaptive program in the Department of Defense. When I was there, I told them I wanted to go to the Paralympics.”

Now holding the title of the first para-cyclist in Virgin Islands history and being the only hand cyclist in the Marine Corps to win at the 2022 Warrior Games was “the greatest feeling in my entire Marine Corps career,” he said. “Hearing guys in other branches saying ‘there’s a guy killing it in cycling’ or ‘watch out for that Marine’ was incredible. When I was injured, my physical and occupational therapists told me that even though I lost a leg, they kept reinforcing that I can still do what I did before; I just needed to figure out how to do it now. I was able to prove to myself that I can still be active and take a walk with my wife (a Marine helicopter pilot) or play with my dogs and being able to compete really helped me with my recovery.”

U.S. Marine Corps Capt. Andrew Hairston para-cycling in formation with others

Hairston first competed in a four-mile race in Central Park. “It was the first time that I felt like myself,” he said. “As a Marine, we have to win everything, but I came in third place. That gave me the Paralympics bug. I have done a few marathons now in hand cycling and am getting ready to do three more.”

With two gold medals for cycling, a silver medal in archery and silver and bronze awards for track to his credit, Hairston’s continued determination to succeed has reinforced he is still the same specimen he was when he joined the military — just a little bit different now.

Hairston created a nonprofit called Salvage Life with the goal of inspiring others to lead a healthy and active lifestyle with a focus on veteran and disabled communities in the U.S. Virgin Islands.

“Knowing that people back home are disabled and not able to get the same support that I had here in the states was the reason I started the nonprofit,” he said. “As I continue in my recovery, I was able to host the first adaptive sports clinic in the Virgin Islands just before Warrior Games. I showed guys how to shoot archery and wanted to show people that you can make things work for someone with a disability. After my injury, I said if I can help just one person, it would be a success. I got to help eight people; that’s the best part of it.”

Tips for Talking to Your Doctor About Migraine

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soldier holding the side of head in pain

Do you experience recurring headaches accompanied by intense pain and symptoms such as nausea, vomiting or sensitivity to light and sound? If so, you may suffer from migraine, a debilitating neurological disease that affects nearly 40 million Americans. While everyone experiences migraine differently, the impact can disrupt everyday life with attacks lasting from four to 72 hours.

Unfortunately, veterans are more likely to experience migraine and headaches than civilians, according to the Department of Veteran Affairs*. If you think you have migraine, it might be time to talk with your local Veteran Affairs doctor.

Here are some tips to help you get the most of out of your visit:

  • Make a list of questions to ask during your appointment
  • Be prepared to share your medical and headache history, including prior concussions, exposure to blasts, etc. that occurred during a military tour
  • Talk about potential migraine triggers, such as stress, weather or lack of sleep
  • Ask about treatment and prevention strategies, including an orally dissolving medication to treat and prevent attacks
  • Learn more about resources to help manage migraine, including National Headache Foundation’s “Operation Brainstorm”

Read more about taking control of migraine attacks

*American Migraine Foundation. Veterans and Migraine. Available at: https://americanmigrainefoundation.org/resource-library/veterans-and-migraine/. Accessed September 12, 2022.

Sponsored by Pfizer. PP-NNT-USA-0149

Disabled American Veterans (DAV) : Victories for Veterans

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DAV victories PSA

Give a Minute to Support Victories for Veterans. America’s veterans are on their most important tour—the tour of their lives. DAV, a leading nonprofit, is helping more than 1 million veterans in life-changing ways each year.

While serving in Vietnam, a grenade took Michael Naranjo’s eyesight. His fingers became his new way of seeing. Starting with a lump of clay, he learned to create objects of beauty with his hands. Today, he’s a successful sculptor. Each year, DAV helps more than a million veterans like Michael in life-changing ways — helping them to get the benefits they’ve earned.

Support more Victories for Veterans®. GO TO DAV.ORG

Challenge Accepted: Mastering Military Transition

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“Women veterans are a strong group of people. They worked hard, deployed, raised families and sacrificed their time, energy and selves to earn their ranks, titles and places in history books that have not yet been written.

Women have great instincts and deserve a seat at every table, in every boardroom, at every town hall meeting and at any discussion where decisions need to be made. Women have always been an integral part of society and [the] future of the world. It’s time that women are put out front to receive the recognition of all the decades of hard work that has been put in to establish a legacy in the armed forces.” -retired Master Gunnery Sergeant Carla Perez, USMC

Let’s meet one of these esteemed women, 28-year USMC veteran retired Master Gunnery Sergeant Carla Perez. MGySgt Perez began her career in the Marines on May 17, 1993, and retired on December 31, 2021. Her service included three deployments: Bosnia in 1996, Iraq in 2008-2009 and Afghanistan in 2010-2011. She was stationed in many places around the globe, including 29 Palms, California; Iwakuni, Japan; Camp Pendleton, California; Vancouver, Washington; Marine Corps Air Station, Mira Mar in San Diego and Camp Lejeune, North Carolina.

Although Perez was raised in a family of veterans, the military was not initially in her plans. She graduated high school and went on to college at the University of Montana but returned home to Oregon when she didn’t have the funds to continue her studies. There, she worked a few odd jobs until a recruiter found her and offered her the opportunity to join the Marine Corps. You can say the rest is history!

While serving in the Marines, Perez found that women progressed in the Marine Corps in both rank and job opportunities at a fair rate. She never felt as though being a woman held her back. Previously closed jobs in the combat arms MOS had opened, and women were assigned to traditionally male units. Early in that transition, women were doing combat supporting jobs, admin, supply

In 2008 for one year as their Logistics/Supply Chief. The unit was assigned a Civil Affairs mission. There were only a handful of women assigned to that battalion for the duration of that deployment.

Transitions can be difficult. Moving from a career in the military to civilian life is one of those challenging transitions. I asked Perez how she prepared for her retirement. She had been thinking about the transition for a few years before submitting papers to retire and felt as prepared as she could be. Perez is a few college courses shy of a BS in Criminal Justice and initially thought about returning to school at the beginning of her transition. Throughout her time in the Marine Corps, she worked in the Supply/Logistics field and felt that her resume would make her a strong candidate in either of those fields. She knew she had more to give beyond the last 29 years of her life as a Marine, and she was excited to see what opportunities awaited her.

Initially, she took a few months off to spend time with her family and relax. Everyone should take time off from the rigorous schedule the military requires of its service members to just exhale. She highly recommends this approach! In February 2022, she was given the opportunity to work for Liberty Military Housing. She currently holds the position of Director of Military Affairs, Southwest Marines, Housing. Her region encompasses Camp Pendleton, 29 Palms, Yuma, Colville and Kansas City — a few locations where she was stationed during her career.

I asked her how her military career prepared her for her current role in her civilian career. She responded, “Being a Marine and being a person of service was something I am very good at. I am flexible yet mission-oriented. I like to get things done and take care of people. This job is the perfect fit for me. My job responsibilities are very closely tied to the military and taking care of military families. I bridge the gap between our government housing partner and Liberty Military Housing. I am honored to be able to continue to be so closely connected to Marines and military families that live aboard our installations.”

I inquired about the advice she would give someone considering a career in the military or someone preparing to transition to the civilian sector. Perez replied, “Choosing a career in the USMC is like no other job in the world. Hard work will always be rewarded and not go unnoticed. Being a Marine is a tough job that comes with a lot of responsibility. Upholding and honoring traditions of all the men and women that have gone before us is something that sets Marines apart. There are very few Marines and even fewer female Marines — expect to work just as hard as all of those around you, if not harder, both men and women. There are so many intangible traits and feelings that make Marines who they are that cannot be explained — experiences and a sense of pride that cannot be compared to anything else. Being a good leader takes time and  work. More energy and personal time spent away from your daily duties are what it takes to go the distance in the USMC. Working hard and staying focused is the best advice I can give.

”Perez continues, “Think ahead about your transition out of the USMC. A few years in advance, have a mental picture of what you want your life after to look like. Take the necessary steps to prepare to depart. It will have to be a fluid plan until you make your final decision. Be flexible and keep an open mind. You will have so much to offer the world, more than you can just write on a paper or summarize on a resume. You will have all the tools you need to make the move, don’t be afraid; just have a plan with a few options.

”And that, my friends, is proof that the long-standing slogan, “Once a Marine, Always a Marine,” is as true today as it was when Marine Corps Master Sergeant Paul Woyshner first shouted it. I enjoyed my time with MGySgt Perez and appreciated her insight into navigating the transition after a career in service to our country.

The Latinx Community’s Growing Influence

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Latina reading magazine

The United States is currently experiencing a massive demographic shift, led in large part by the nation’s Latinx population. This group is growing rapidly, quickly becoming the most culturally and economically influential community in the country.

According to the 2020 U.S. Census, the country’s Hispanic or Latinx population grew from 50.5 million in 2010 (16.3% of the U.S. population)  to 62.1 million in 2020 (18.7%). That’s an increase of 23 percent. In fact, slightly more than half (51.1%) of the total U.S. population growth between 2010 and 2020 came from growth in the country’s Latinx population.

It is no surprise then, that Latinx people have a massive effect on the U.S. economy. Their buying power is expected to reach $1.9 trillion by 2023, according to a report from Nielsen. This is up from $213 billion in 1990, marking an over 200% growth rate, more than double the growth in buying power of non-Latinx consumers.

This community’s economic influence reaches all industries, and it is critical that businesses gain a deeper understanding of Latinx culture. Doing so will allow business leadership to both better support employees and more effectively appeal to customers.

Understanding the Hypercultural Latinx individual

Among young Latinx people, there has been a rise in what is known as the “Hypercultural Latinx.”

Hypercultural Latinx people are often first-generation Americans who straddle both U.S. culture and their parents’ native Hispanic cultures. This group feels deeply connected to both aspects of their identities and has, in a sense, created their own blended, hybrid culture. As Ilse Calderon, an investor at OVO Fund, wrote on TechCrunch, a Hypercultural Latinx person is “100% Hispanic and 100% American.”

So, what do they want to buy? While Latinx people are clearly not a monolith, there are a few key trends across the community. According to research in the PwC Consumer

Intelligence Series, the Latinx population is especially enticed by new tech products. They are active on TikTok and exceedingly more likely to use WhatsApp and other social media platforms than other groups.

Nielsen also found that 45% of Latinx consumers buy from brands whose social values and causes align with theirs. This is 17% higher than the general population. Latinx people also share strong family values, as well as pride in their distinct cultural heritages. That is why organizations must engage the Latinx community and invite Latinx people to share their experiences.

It is pivotal that business leaders understand that “Latinx” is not a single streamlined culture. Rather, it is a diverse mix of traditions, nationalities, and values.

Embracing these cultural nuances is a key to understanding Latinx audiences. Organizations must consider methods to appeal to distinct Latinx groups, rather than marketing to the group as a whole.

Cultivating and advancing Latinx talent in the workplace

It isn’t only consumers that businesses should be thinking about. Latinx talent has also accounted for a massive 75% of U.S. labor force growth over the past six years, according to Nielsen. Nevertheless, only 3.8% of executive positions are held by Latinx men, and only 1.5% of are held by Latinx women.

Clearly, companies have a lot of work to do to attract and cultivate Latinx talent—and it all starts with recruitment. To ensure a diverse work force, companies must utilize culturally competent recruitment strategies that not only make new positions appealing to a variety of job seekers, but also give every applicant a fair chance.

According to an article in Hispanic Executive, understanding cultural differences can help recruiters create job descriptions that more effectively appeal to different communities. For example, the Latinx community feels a more communal sense of identity, compared to the more individualistic sense of identity in European-American culture. Recruiters should keep this in mind when thinking about what necessary skills they are highlighting for available roles.

Click here to read the complete article on Bloomberg.

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